sporting culture plays an important role to develop children and youth. Sports for Hope and Independence (SHI) has been working tirelessly to develop a sporting culture in the communities so that it can impact positively each member of the community. Football in Brasil is more than a sport. It is almost a kind of religion. It’s also a way to meet people and integrate into society. Let’s learn the secret of Five times football World Cup Champion. Prof Dr. Larissa Galatti and Prof. Dr. Joao Claudio Machado conducted a virtual session and share their thoughts to develop sporting culture on 8th July 2020 at 09:00 am.